How to Advertise a Property for Sale?

To get more buyers to know about your home, you need to do more than just put up a “For Sale” sign in your front yard. Selling your home without using a real estate agent is not difficult, but, as many buyers as possible need to know that your property is for sale if the process is to be a success. The key to getting the message out to buyers is an effective advertising campaign.

Homeowners who choose to go down the private sale path should consider the advertising tools that traditional real estate agents use and think which ones would work best for their property. Sellers should also remember how much they are saving in commission and commit to invest part of this in an advertising. A rule of thumb is to allow 1% of the property value for promoting the property. Scrimping on advertising is a false economy, if buyers don’t know that the property is for sale. The property won’t be sold and you may end up having to pay far more in commission to a real estate agent.

The following methods are often used by homeowners looking to sell their homes and by professional real estate agents:

If any of above is violated, it can result in prosecution and criminal charges being brought against the violator. The same or similar criteria are followed for mortgage lending for buying a home.

Internet Listing
The internet has revolutionized how we buy real estate. Buyers are able to view thousands of potentially suitable properties from the comfort of their own home 24 hours a day. In today’s real estate market, an internet listing is an essential part of marketing a property for sale. Good FSBO websites will let you write a detailed description and post pictures of your property.

Internet research enables buyers to make a short-list of potentially suitable properties, which they will follow up with a visit. If a property is not listed on the web, it may not even make it onto a buyer’s short-list. If you do a Google search on “FSBO sites”, you will find a list of excellent places where you can promote your property online fairly inexpensively.

For Sale Sign
Although the internet has made a huge impact on the real estate market, one of the most effective tools used to advertise a property for sale is one of the oldest. A simple but well-designed sign in the front yard lets buyers know that the homeowner is looking to sell.

More than one third of properties are sold to buyers who learnt that the property was for sale through a for sale sign. Many buyers drive around a neighborhood that they are interested in, getting to know the area and looking at for sale signs. If your home is for sale and you don’t have a sign you’ve already excluded one third of potential buyers.

Newspaper Classified Advertisements
Despite the rise of the internet newspaper, classified ads are still a popular way of advertising a property for sale.

Classified ads work well with an internet listing as only the basic details of the property need be included in the ad with buyers referred to the internet listing for more details and photos. As charges for classified ads are usually based on the number of characters or words, referring buyers to the online advertisement can save the seller money.

Many buyers come from the local area with most moving and less than 7km away from their previous home. These buyers can be reached by distributing well-designed flyers that help spread the word about the property for sale.

A letterbox drop in the streets surrounding the property helps spread the word. Posting flyers in letterboxes of smaller properties targets buyers looking to upgrade to a bigger property. Posting flyers in letterboxes of larger properties targets empty nesters looking to move to a smaller property. This also creates great word of mouth advertising and may attract buyers looking to move closer to family or friends.

Sellers should think about where their target market goes and make sure that a flyer is displayed prominently. Local stores, cafes or libraries often have notice boards where flyers can be pinned up. Local businesses sometimes have staff looking to buy, so, sellers should find out if their local hospital, school or large company has an accommodation officer or notice board to display flyers. You can also post flyers in super markets, banks and even some post offices. Consider using the “tear off” strips on your flyers.

If you do not have the ability to create your own flyers, I can create flyers for you at no cost! Give me a call and I will explain to you what I need to create your flyers.

Brochures or one-page flyers can also be a useful method for marketing your home. You can use the same one you made for bulletin boards or you can expand on it a bit. Use more photos, have captions under them identifying the rooms, garden areas, tennis court, community club, pool and other benefits to buying your home.

There are several things you can do to get your brochures in front of the public. You can buy a brochure holder (typically, a plastic box with a hinged lid on a stick which gets “planted” in the ground near the curb in front of your home) from the hardware store. Plant it in a prominent place in front of your home and keep it stocked with brochures.

Also, keep a supply of brochures in your home to give to prospective buyers who come to look at it. People looking for a new home usually look at a more than one property, and can get overwhelmed with too many properties. “Is this the one with the built-in book cases or was it the one across town?” The house whose best features go with them via a brochure with color photos and salient information is memorable. Buyers tend to write contract offers on properties they remember and can visualize.

Consider taking your brochures to your peers at work. After all, you find it convenient to live in your home and work there; might your associates know someone who’d find it a similarly pleasant arrangement? Ask them.

Open Houses
The next technique you should consider is to hold an Open House. In many areas, sales frequently take place because of an Open House attended by potential buyers. If you are in a location with good traffic, an open house can be an excellent tool. You can promote your Open House in any, or all, of the venues we’ve discussed above. It’s also often effective to install an Open House sign with helium balloons tied on with bright ribbons on the day of the Open House.

Property Information Sheet
One of the tools we offer to you is a property information sheet, that looks like a typical listing sheet from a real estate office. This one-page flyer lists all the required information about your property, and contains two photos. You can print out as many copies of these information sheets as you need and distribute them. Call my office for more information on our Property Information Sheet program.

Word of Mouth/Networks
An often overlooked but very powerful method of advertising a home is, to use existing networks. Sellers should make sure that all their friends and relatives know that their home is for sale and get them to pass the details onto their friends.

Landlords should tell their tenants that they are looking to sell and ask them if they might want to buy, after all they must like the property as they are paying rent to live there. It’s amazing how many landlords prepare their property for sale by giving the tenants notice to leave when they may have been interested in buying all along.

Any homeowner who is serious about selling property would be well advised to use all of the advertising techniques described above. By spreading the word to as many buyers as possible, a seller is more likely to achieve a quick sale at a good price.

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